Startup Yofi fights the Sneaker Bots!
Jordan Shamir joins us to talk about the Bazzilion dollar (?sounds right) opportunity of unifying customer identify for e-commerce brands
Yofi, founded by Alex and Jordan Shamir in June 2021, is a B2B SaaS startup helping βbrands to better understand their customers, their intentions, and the best way to interact with them.β
We met Jordan after a successful presentation event on My First Million Stonks.com startup pitch event.
The San Francisco-based startup raised $1.5M from Kickstart Fund as the lead investor, with Data Tech Fund, Signal Peak Ventures, Rocky Point Ventures, BBQ Capital, Ryan Gurney, Josiah Hornblower and several other strategic angels participating.
In this episode we talk to one half of the Yofi brother super team - Jordan Shamir.
Jordan shares :
π the giant identity problem Yofi is solving for e-commerce brands
π his advice for other founders - be vulnerable
π the role of community and partnerships in Yofi's success
π He nominates several Michigan Startup founders as future guests
How to get in touch with Jordan