Countering The Great Resignation

Smiti and Advantage Club

When it comes to employee engagement, recognition is the most important factor. Smiti Bhatt Deorah is the CEO of Advantage Club, a Y Combinator startup that provides a platform for organizations to engage and recognize their employees. This platform works 24/7 and lets organizations reward their employees for their hard work, even when they are not working in the office. Smiti, who is an alumnus of IIM-Indore, has more than a decade of experience in the HR domain and has worked with major companies like Godrej and GE.

In this interview we learned why Smiti left a lucrative corporate career for the risky startup life, how she went about building her team, her advice for other founders, how she is planning to scale her startup and the role of community and partnerships in Advantage Club’s success